Turn your city into a tour that sells itself.
Build story-rich self-guided audio tours and publish them on your own branded web address. Visitors scan, pay, and walk at their own pace — no app to install.
Paper guides go stale. Guided tours don't scale.
Static print
Maps and booklets are outdated the day they ship.
Limited hours
Live guides cap you at group size and opening times.
Someone else's brand
Generic tour apps bury your name and take a cut.
From idea to sellable tour in three steps.
- 01
Build
Author stops, AI narration, and map routes in the admin.
- 02
Brand & publish
Your domain, colors, and logo — live on the web instantly.
- 03
Sell
QR + Stripe checkout, or redemption codes for resellers.
One platform, the whole toolkit.
AI audio narration
Natural voices in every stop.
Maps & routing
Turn-by-turn walking & cycling.
QR + payments
Scan, pay, start — via Stripe.
Custom domain
Your brand, your web address.
Multi-language
Text & audio per language.
Offline player
Installable PWA, works off-signal.
Try a real tour on your phone.
Tour operators & guides
Sell tours 24/7, beyond your live schedule.
Tourist centers & DMOs
Offer official self-guided experiences.
Attractions, museums & hotels
Give guests a branded on-site guide.
Be among the first operators on TourLab.
Tell us about your tours and we'll get you set up.